Project: Logo Design, Branding
Notes: Amplify is an extension of Spendsetter, its sole purpose is to create events in cities across the country for marketers and companies to come together and discuss mobile software and marketing trends. My involvement with Amplify was to create the logo, branding, and all the promotional items needed for these events – which was really fun to create. The idea with the Amplify logo was to give the message of energy, activation, and get bigger/louder. To achieve this I was inspired by electricity and how that encompass all of what visually we wanted to represent – I landed on a lightning bolt to represent this and enclosed it with a shape that resembled an ‘A’ for Amplify.