Client: LP Building Solutions
Project: Create Overall Masterbrand / Rebrand
Agency: GS&F

Notes: Creating a Masterbrand for a company is no small task; the larger the company, the more intensive it stands to be. Creating guidelines on how a company should carry out its brand can be both fun and incredibly tedious. This was no exception. Being able to create assets and branding elements – coupled with writing the rule book of how to use them – was both parts a right-brained and left-brained undertaking. This was a massive project that ended up taking months to create, develop, and execute; it was also one of my favorite projects of the year. 

Once I created the Masterbrand of the company, it was then implemented across every fascet of their brand – letterheads, business cards, product and sample wraps, product catalogs, advertising materials, presentation decks, annual reports, etc.

 

CORPORATE SUITE

 

TRI FOLD BROCHURE

 

SAMPLE WRAPS

 

ANNUAL REPORT