Project: Package Design / branding
Notes: Who doesn’t love white teeth? Especially when it comes to fun packaging! SmileDirectClub expanded their reach by coming up with a whitening formula, called Bright On, that needed branding that would not only stand out in stores, but would also have a familiar branding as SmileDirectClub – yet different enough that it could stand alone. The task was to design 3 different boxes – each for a different length of whitening treatment – but could be sold as individual products or put together and sold as one unit. There was a bit of extra room in the budget to apply both foil stamping and spot UV to the printing process, which was a ton of fun to experiment and have fun with!