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Client: Invisible Children
Agency: Fifty and Fifty
Project: Web Banners

Notes: As a non-profit organization, Invisible Children relies on donations to keep their campaigns and projects rolling. To promote TRI, their monthly donation commitment, they needed web banners that would appeal to their target demographic, 13 to 23-year-olds. The above web banners were used as a ‘series’ on the Invisible Children website to direct traffic and encourage donors to take action.