Client: Unlock the Champion
Project: Branding, Website, Merchandise, Business Cards, Letterhead

Notes: This was a full rebrand for the leadership organization Unlock The Champion, founded by ex NFL player and motivational speaker, Freddie Scott II. The logo was based around the idea of incorporating the 4 L’s of the foundation of the organization (Love, Leave, Lift, Lead) into the initials of organization: UC (Unlock the Champion). The overall rebrand was centered around muted colors and as much negative space that was could create. The rebrand included business cards, letterhead, mini website, and a few Tshirts designs.