Kristine Carlson and her late husband, Dr. Richard Carlson, first gained prominence with the New York Times Best Selling book series ‘Don’t Sweat the Small Stuff and It’s All Small Stuff’. In anticipation of the release of her Lifetime Television movie based on her autobiography, Kristine approached Avaliis to revitalize her personal brand. The goal was to not only promote the upcoming movie and book launch but also highlight her speaking engagements and online courses.
Facing challenges with an outdated website that was built across multiple platforms and various URLs, Kristine Carlson sought Avaliis for a website overhaul and brand refresh. The existing setup not only led to higher bounce rates but also resulted in a confusing customer journey. With an anticipated surge in traffic driven by an upcoming Lifetime Television movie based on her autobiography and a new book release, streamlining, refreshing, and strategizing her website became imperative.
By consolidating all facets of Kristine Carlson’s offerings, we devised a strategy centered on her most lucrative services and the specific audiences she should reach. Through comprehensive market research, we successfully rebranded her visual identity to resonate with the targeted audience. Our holistic approach involved crafting a strategic plan for the website and her consolidated services, resulting in a refreshed and simplified customer journey. The outcome was not only a substantial reduction in bounce rates but also a remarkable increase in conversions.
When partnering with exceptional clients like Kristine Carlson, our commitment is to provide tailored solutions that address specific challenges. Through strategic consolidation of Kristine’s offerings and in-depth market research, we were able to complete the objectives we set out to accomplish and see great results from it. The success of this collaboration speaks volumes to the transformative results of how you can elevate your brand and online presence with the right strategy, creative, and frameworks.
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This is why we hold several revisions throughout the design and development process to make sure we are right on track with what your business needs!
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We have built some extremely complex CMS setups, worked with countless third-party plugins, built crazy solutions, and are trusted by some huge companies all over the country.
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