BRANDING + APP DESIGN
Notes: Firestone was at a point where they wanted to bring an overhaul to their Fastlane line of tires, by redesigning the Fastlane mobile app. We were asked to expand the Fastlane brand by coming up with a few static loading screens for the app that would represent the core essence of the Fastlane product line: Truck & Bus, Off The Road, Retread, and Agriculture – while also showcasing the actual Fastlane products. We were given a great deal of liberty to push the brand in a few different ways – which always makes a project like this, a great deal of fun.
Notes: While these concepts were used in various ways, the initial need was to be used as the front screen of the Fastlane app as it loaded.