MUSIC CITY GRAND PRIX MARKETING + BRANDING

CLIENT: MUSIC CITY GRAND PRIX | PARTNERSHIP: GS&F

Notes:  When we got brought in to help launch the Music City Grand Prix, it was not only still in the planning phase, but the basic concept of where they wanted to take it was pretty much established. To have a Grand Prix in your own city is unique all in itself – however, to have the chance to help create the brand, market it, and see this become a successful event – that is an incredibly unique opportunity … one we couldn’t say no to.
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EARNED MEDIA
PLACEMENTS
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WEBSITE VISITS
(INITIAL MONTHS AFTER LAUNCH)
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VISITORS SIGNED UP FOR
TICKET DETAILS

BRAND GUIDELINES

Music City Grand Prix brand guidelines book
Music City Grand Prix brand guideline pages

MARKETING ASSETS

Music City Grand Prix Posters

Email Campaigns

Notes:  Various emails were designed and used to not only keep the Music City Grand Prix top of mind among their audience, but to also promote the event, drive traffic to the website, and give updates of the events. These emails were not only receptive and also highly effective.
Music City Grand Prix Email

Digital Advertising

Music City Grand Prix Pre-sale ad
Music City Grand Prix race schedule

Let's change the way people perceive your brand.

Let's change the way people perceive your brand.