KRISTINE CARLSON BRANDING + WEBSITE + SOCIAL
CLIENT: KRISTINE CARLSON
Notes: Kristine Carlson and her late husband, Dr. Richard Carlson, shot into the spotlight with the release of their book ‘Don’t Sweat the Small Stuff and It’s All Small Stuff’ back in the ’90s. However, when Lifetime Network wanted to do a movie about her life, she came to us to update her personal brand in preparations for the launch of the movie. Not only did we do a refresh on her current logo, but we did a complete overhaul on her branding, created a new website for her, emails, and even a cohesive social presence. As a side note: If you are unfamiliar with Kristine’s story and how she has overcome a number of unimaginable feats, we highly suggest looking into her story.
LOGO UPDATE
BRAND GUIDELINES
Notes: The 15-page guide explains each step of how to use the Kristine Carlson brand. Specifically outlining the primary and secondary colors, fonts, logos, imagery, and what you can and can not do with the brand. With simple and easy-to-understand instructions, the one goal is to make sure whoever works on the brand, whether another agency or anyone within the organization, will have these easy-to-follow illustrations that will direct them to a cohesive and consistent brand for the long term.
PODCAST DESIGN
BRANDED SOCIAL CONTENT
WEBSITE DESIGN
Notes: The 13-page website redesign was not only intended to solidify and officially launch the new branding but was optimized to drive traffic to Kristine Carlson’s online courses and retreats. By leveraging digital ads, effective CTAs, and messaging we were able to grow her site traffic by XX% and increase sales by XX%. This website overhaul proved to not only be effective with our primary objective but also gave her a lower bounce rate and higher conversion rate.
EMAILS
