Notes:  Creating brand guidelines for a company is no small task; the larger the company, the more intensive it stands to be. Establishing the do’s and don’ts on how a company should carry out its brand can be both fun and incredibly tedious. This brand was no exception. Being able to create assets and branding elements – coupled with writing and designing the guideline book on how to use them – was both parts a right-brained and left-brained undertaking. This was a massive project that ended up taking months to plan, create, develop, and execute – but was so worth the time investment. (Phase 2 included updating and rebranding their marketing collateral, which can be viewed here: LP Building Solutions – Marketing Collateral)