BRIGHT ON WHITENING PACKAGING
Notes: Who doesn’t love white teeth, especially when it comes to fun packaging? SmileDirectClub expanded their reach by coming up with a whitening formula called Bright On™. Bright On needed branding that would not only stand out in stores, but would also have a similar branding style as SmileDirectClub, yet different enough that it could stand alone. The task was to design 3 different boxes – each for a different duration of whitening treatment – that could be sold as individual products or put together and sold as one unit. This entailed creating the branding for the Bright On packaging, designing the packaging, custom designing vac trays, into which the products fit, art directing the photoshoot of the products and illustrations. There was a bit of extra room in the budget to apply both foil stamping and spot UV to the printing process, which was a ton of fun to experiment with.