Notes:  This campaign was centered around the idea that ‘Braces Suck’ and the notion that some of life’s embarrassing moments surrounding braces could be avoided if you were to use SmileDirectClub’s invisible aligners. Our team came up with the campaign idea, concepts, storyboards, casting, art direction, and visual aesthetics of the shoot. Our main focus was to create four 0:15 pre-roll commercials with exaggerated awkward moments that would intentionally pull on the emotions of the viewer in hopes of evoking a sense of connection. These spots proved to be a huge success and performed incredibly well as they were run nationally across multiple platforms.